Belch, George E. (George Edward) <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch 
 - Thirteenth edtion. 
 - New York :  McGraw-Hill Education,   2024. 
 - xxxi, 759+(various pagings)   illustrations ;  29cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781266090608 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label>--Advertising.--Sales promotion.--Communication in marketing.--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5823 BEL