Hunt, C. Shane. Marketing / C. Shane Hunt, John E Mello and George D Deitz - Fourth edtion. - New York, NY : McGraw-Hill Education, 2024. - xxxvii, 616 pages : illustrations ; 28 cm. Includes bibliographical references and indexes. ISBN: 9781266269189 (paperback) Subjects--Topical Terms: --Marketing. LC Class. No.: HF5415 HUN