01370nam a22002897a 4500003000400000005001700004008004100021020003000062040003100092050001500123100003400138245015700172250002400329260004700353300004800400336002400448337002800472338002500500504005300525650001500578700004800593700003200641942006000673999001900733952016400752952016400916OSt20250124101548.0250124b        |||||||| |||| 00| 0 eng d  a9781266124983 (paperback)  aNUSTbengcNUSTdNUSTerda  aHF5415 CAN  aPerreault, William D.eAuthor  aEssentials of marketing : ba marketing strategy planning approach / c Joseph P. Cannon, William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy,  aEighteenth edition.  aNew York : bMcGraw-Hill Education,c2024.  axxxiv, 796 pages :billustrations ;c28 cm.  2rdamediaatextbtxt  2rdamediaaunmediatedbn  2rdamediaavolumebnc  aIncludes bibliographical references and indexes.  vMarketing.  aMcCarthy, E. Jerome (Edmund Jerome)eAuthor  aPerrealt, William DeAuthor  2lcccBOOKSeEighteenth edition.hHF5415 CANkHFmCANn0  c171181d171181  00102LCC40708NFICaMAINbMAINcGENd2025-01-24ePurchaseg58.38l0oHF5415 CANp92004057005r2025-01-24 10:16:49t25/42v58.38w2025-01-24yBOOKSzPurchase  00102LCC40708NFICaMAINbMAINcGENd2025-01-24ePurchaseg58.38l0oHF5415 CANp92004057003r2025-01-24 10:17:53t25/41v58.38w2025-01-24yBOOKSzPurchase