TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome (Edmund Jerome)
AU  - Perrealt, William D
TI  - Essentials of marketing : : a marketing strategy planning approach / 
SN  - 9781266124983 (paperback)
AV  - HF5415 CAN 
PY  - 2024///
CY  - New York : 
PB  - McGraw-Hill Education
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -