00915nam a22002417a 4500003000400000005001700004008004100021020003000062040003100092050001500123100003400138245015700172250002400329260004700353300004800400336002400448337002800472338002500500504005300525650001500578700004800593700003200641OSt20250124101548.0250124b        |||||||| |||| 00| 0 eng d  a9781266124983 (paperback)  aNUSTbengcNUSTdNUSTerda  aHF5415 CAN  aPerreault, William D.eAuthor  aEssentials of marketing : ba marketing strategy planning approach / c Joseph P. Cannon, William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy,  aEighteenth edition.  aNew York : bMcGraw-Hill Education,c2024.  axxxiv, 796 pages :billustrations ;c28 cm.  2rdamediaatextbtxt  2rdamediaaunmediatedbn  2rdamediaavolumebnc  aIncludes bibliographical references and indexes.  vMarketing.  aMcCarthy, E. Jerome (Edmund Jerome)eAuthor  aPerrealt, William DeAuthor