Perreault, William D. <br/><br/>
Essentials of marketing :   a marketing strategy planning approach /  
Joseph P. Cannon, William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy, 
 - Eighteenth edition. 
 - New York :   McGraw-Hill Education,  2024. 
 - xxxiv, 796 pages :  illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781266124983 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 CAN