Johnson, Gerry,

Exploring strategy : text and cases / Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin and Patrick Regner. - Eleventh edition. - United Kingdom : Pearson, ©2017. - xxviii, 797 pages : illustrations (some color) 27 cm.

Includes bibliographical references and index.

9781292145174 (alk. paper) 9781292145129 (pbk.)


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

HD30.28 JOH