TY  - BOOK
AU  - Bendle, Neil T.
AU  - Farris,Paul W.
AU  - Pfeifer,Phillip E
AU  - Reibstein,David J.
TI  - Key marketing metrics: the 50+ metrics every manager needs to know 
SN  - 9781292360867 (paperback)
AV  - HF5415.2 BEN 
PY  - 2009///
CY  - Harlow, England, New York
PB  - Financial Times Prentice Hall
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
N1  - Includes bibliographical references and index
ER  -