Bendle, Neil T. <br/><br/>
Key marketing metrics :  the 50+ metrics every manager needs to know / 
Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein> 
 - Harlow, England ;  New York :  Financial Times Prentice Hall,  2009. 
 - xiii, 353 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292360867 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Mathematical models.
<br/><br/><label>LC Class. No.: </label>HF5415.2 BEN