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  <titleInfo>
    <title>The South African advertising book</title>
    <subTitle>make the other half work too</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Sinclair, Roger., author.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Barenblatt, Mark., author.</namePart>
  </name>
  <name type="personal">
    <namePart>Cohen, Lindy S., author.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Halfway House, South Africa</placeTerm>
    </place>
    <publisher>Southern Book</publisher>
    <dateIssued>1989</dateIssued>
    <edition>Third edition.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvii, 302 pages : illustrations ; 25 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility"> Roger Sinclair &amp; Mark Barenblatt assisted by Lindy S Cohen.</note>
  <note>Includes index.</note>
  <note>Includes bibliographical references.</note>
  <subject authority="lcshac">
    <topic>South Africa</topic>
  </subject>
  <subject>
    <topic>Advertising</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <identifier type="isbn">9781868124978 (paperback)</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">NUST</recordContentSource>
    <recordCreationDate encoding="marc">      </recordCreationDate>
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