TY  - BOOK
AU  - Mpinganjira Mercy
AU  - Botha, Elrie.
AU  - Dos Santos, Maria.
AU  - Mpinganjira, Mercy.
AU  - Mugobo, Virimai Victor.
AU  - Maree, Tania.
AU  - Erasmas, Alet C.
AU  - Du Toit, Danie.
TI  - Consumer behaviour: : South African psychology and marketing applications 
SN  - 9780195999327 (paperback)
PY  - 2013///
CY  - South Africa
PB  - Oxford Press, 
KW  - Consumer behavior
KW  - Marketing
N1  - Includex index; Includes bibliographical references
ER  -