Mpinganjira Mercy. <br/><br/>
Consumer behaviour:   South African psychology and marketing applications / 
Mpinganjira Mercy, Dos Santos Maria, Botha Elrie, Du Toit Danie, Erasmas Alet C., Maree Tania and Mugobo Virimai Victor. 
 - South Africa :  Oxford Press,   2013 
 - 403 pages :  illustrations ;  24 cm 
<br/><br/> Includex index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780195999327 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.