Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - Twelfth edition 
 - Boston, MA :  McGraw-Hill/Irwin,  ©1996. 
 - xxvi, 82 pages :  illustrations:  25cm. 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256139903 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 PER