Kimmel, Allan J.,  author. <br/><br/>
People and products :  consumer behavior and product design/ 
Allan J Kimmel. 
 - Abingdon, Oxon :  Routledge,   2015. 
 - viii, 311 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781138812253 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>New products.