TY  - BOOK
AU  - Blythe,Jim
TI  - Principles & practice of marketing
SN  - 9781446274002 (paperback)
AV  - HF5415 BLY 
PY  - 2014///
CY  - Los Angeles
PB  - SAGE, 
KW  - Marketing
KW  - Europe
KW  - Management
KW  - Industrial marketing
N1  - Includes index; Includes bibliographical references and index
ER  -