Blythe, Jim., <br/><br/>
Principles & practice of marketing/ 
Jim Blythe. 
 - Third edition. 
 - Los Angeles :  SAGE,   ©2014. 
 - xxviii, 772 pages :  colour illustrations ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781446274002 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Europe.<br/>Marketing--Management.<br/>Industrial marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415 BLY