Windahl, Sven. <br/><br/>
Using communication theory :  an introduction to planned communication / 
Sven Windahl and Benno H. Signitzer with Jean T. Olson. 
 - Second edition. 
 - Los Angeles :  SAGE publications,  2009. 
 - x, 302 pages :  illustrations ;  24 cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781412948395 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication planning.<br/>Mass media--Planning.