TY  - BOOK
AU  - Hackley Chris
AU  - Hackley, Rungpaka Amy.,
TI  - Advertising & promotion
SN  - 9781473997998 (paperback)
PY  - 2018///
CY  - Los Angeles
PB  - SAGE, 
KW  - Sales promotion
KW  - Advertising
KW  - Brand name products
KW  - Social aspects
N1  - Includes index; Includes bibliographical references
ER  -