Hackley Chris.,  author. <br/><br/>
Advertising & promotion/ 
Chris Hackley & Rungpaka Amy Hackley. 
 - Fourth edition. 
 - Los Angeles :  SAGE,   2018. 
 - xiv, 370 pages :  colour illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781473997998 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Advertising.<br/>Advertising--Brand name products.<br/>Advertising--Social aspects.