Hackley, Chris. <br/><br/>
Advertising and promotion / 
Chris Hackley  and Rungpaka Amy Hackley. 
 - 4th ed. 
 - London :  Sage Publications,  2015. 
 - xvi, 370 p. :  ill. (some col) ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1473997981 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Social aspects.<br/>Sales promotion.<br/>Advertising--Brand name products.