City branding : theory and cases /
edited by Keith Dinnie.
- Houndmills, Basingstoke, Hampshire [England] : Palgrave Macmillan, 2011.
- xxix, 239 p. : ill. ; 25 cm.
Includes index.
Includes bibliographical references.
9780230241855 (hbk.)
Branding (Marketing)--Case studies. City promotion--Case studies. Municipal government--Public relations--Case studies.