City branding : theory and cases / edited by Keith Dinnie. - Houndmills, Basingstoke, Hampshire [England] : Palgrave Macmillan, 2011. - xxix, 239 p. : ill. ; 25 cm.

Includes index.

Includes bibliographical references.

9780230241855 (hbk.)


Branding (Marketing)--Case studies.
City promotion--Case studies.
Municipal government--Public relations--Case studies.