TY  - BOOK
AU  - Flores,Laurent
TI  - How to measure digital marketing: metrics for assessing impact and designing success 
SN  - 9781137340689 (hbk.)
PY  - 2014///
CY  - Houndmills, Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Internet marketing
KW  - Webometrics
N1  - Includes index; Includes bibliographical references
ER  -