Flores, Laurent. <br/><br/>
How to measure digital marketing :  metrics for assessing impact and designing success / 
Laurent Flores. 
 - xvi, 255 p. ;  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781137340689 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Webometrics.