Marketing today's academic library
a bold new approach to communicating with students
Mathews, Brian
creator
text
Chicago
American Library Association
2009
monographic
xv, 171 p. : ill. ; 23 cm.
Brian Mathews.
Includes index.
Includes bibliographical references.
Academic libraries
Marketing
Academic libraries
Public relations
Libraries and students
Advertising
Libraries
Libraries
Public Relations
Marketing
9780838909843 (pbk.)
20230123141114.0