Mathews, Brian <br/><br/>
Marketing today's academic library :  a bold new approach to communicating with students / 
Brian Mathews. 
 - Chicago :  American Library Association,  2009. 
 - xv, 171 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780838909843 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Academic libraries--Marketing.<br/>Academic libraries--Public relations.<br/>Libraries and students.<br/>Advertising--Libraries.<br/>Libraries.<br/>Public Relations.<br/>Marketing.