Campbell, David <br/><br/>
Business strategy :  an introduction / 
David Campbell, George Stonehouse and Bill Houston. 
 - 2nd ed. 
 - Oxford  :  Butterworth-Heinemann,  2002. 
 - xxi, 478 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750655690 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Strategic planning.