TY  - BOOK
AU  - Lee,Monle
AU  - Johnson,Carla
TI  - Principles of advertising: a global perspective 
SN  - 0789023008 (pbk. )
PY  - 2005///
CY  - New York
PB  - Haworth Press
KW  - Advertising
N1  - Includes index; Includes bibliographical references.
ER  -