Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong and  Philip Kotler.    
 - 5th ed. 
 - Upper Saddle River :  Prentice Hall International,  2000. 
 - xxvii, 575 p. :  col. ill. ;  26 cm. 
<br/><br/> Include index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>013012771X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.