TY  - BOOK
AU  - Brassington,Frances
AU  - Pettitt,Stephen
TI  - Principles of marketing
SN  - 0273657917 (pbk. )
PY  - 1997///
CY  - London
PB  - FT/Pitman Publishing
KW  - Marketing
N1  - Includes index; Includes bibliographical references
ER  -