Brassington, Frances. <br/><br/>
Principles of marketing / 
Frances Brassington, Stephen Pettitt. 
 - London :  FT/Pitman Publishing,  1997. 
 - xviii, 1086 p. :  col. ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0273657917 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.