Palmer, Adrian. <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - London :  McGraw-Hill,  1994. 
 - xvi, 345 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>0077077466 (pbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.