Morden , A . R. <br/><br/>
Elements of marketing/ 
A. R .Morden. 
 - London :  DPPublications Ltd,  1993. 
 - 3rd ed low priced edition. vii,435 p. :  ill. ;  24 cm 
<br/><br/><label>ISBN: </label>1858050553(pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Elements of marketing