00748nam a2200229 a 4500003000400000005001700004008004100021020002800062040003100090050001100121100001800132245009300150250001900243260003800262300004300300336002600343337002800369338002700397504005200424650001500476700002700491OSt20240223103551.0                                          a0205116450 (paperback.)  cNUSTaNUSTbengdNUSTerda  aHF54151 aEnis, Ben  M.10aMarketing classics :ba selection of influential articles /cBen M. Enis & Keith K. Cox.  asixth edition.  aBoston :bAllyn and Bacon,c1988.  axii, 544 p. :billustration. ;c24 cm.  2rdacontentatextbtxt  2rdamediaaunmediatedbn  2rdacarrieravolumebnc  aIncludes bibliographical references and index.  1aMarketing.  aCox, Keith K.eAuthour