Enis, Ben  M. <br/><br/>
Marketing classics :  a selection of influential articles / 
Ben M. Enis & Keith K. Cox. 
 - sixth edition. 
 - Boston :  Allyn and Bacon,  1988. 
 - xii, 544 p. :  illustration. ;  24 cm. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0205116450 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415