TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having and being 
SN  - 013091360X (pbk. )
PY  - 2001///
CY  - Upper Sadle River
PB  - Prentice Hall
KW  - Consumer behaviour
KW  - Motivational research (Marketing)
N1  - Includes index;  Includes bibliographical references.
ER  -