TY  - BOOK
AU  - Bateson,John E.G.
TI  - Managing services marketing: text and readings 
SN  - 0030973902 (pbk.)
PY  - 1992///
CY  - Fort Worth
PB  - Dryden Press
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references.
ER  -