00734pam a2200241 a 4500 0030973902 (pbk.) MAIN HD9980.5 BAT Bateson, John E. G. Managing services marketing : text and readings / John E.G. Bateson. 2nd ed. Fort Worth : Dryden Press, 1992. xiv, 594 p. : ill. ; 25 cm. Includes index. Includes bibliographical references. Service industries Marketing Management. .b10241565 04-10-18 02-05-07 20230123134438.0 NUST BOOKS HD9980.5 BAT 166040 166040