Bateson, John E. G. <br/><br/>
Managing services marketing :  text and readings / 
John E.G. Bateson. 
 - 2nd ed. 
 - Fort Worth :  Dryden Press,  1992. 
 - xiv, 594 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>0030973902 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.