TY  - BOOK
AU  - Baker, Michael J.
AU  - Baker,Michael John
TI  - The Marketing book
SN  - 0434900842 (paperback)
AV  - HF5415 MAR 
PY  - 1987///
CY  - London
PB  - Heinemann
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -