Baker, Michael J. <br/><br/>
The Marketing book / 
edited by Michael J. Baker. 
 - London :  Heinemann,  ©1987. 
 - xxv, 441 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0434900842 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 MAR