Arnould, Eric J. <br/><br/>
Consumers / 
Eric Arnould, Linda Price, George Zinkhan. 
 - Boston :  McGraw-Hill,  c2002. 
 - xviii, 750 p. :  col. ill. ;  25 cm. 
 - McGraw-Hill/ Irwin Series In Marketing. .
<br/><br/> includes Index. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0256133603 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior--United States.