Mark
eting
concepts +strategies
Dibb, Sally.
creator
Simskin, Lyndon.
Ferrell, O.C.
Pride, William M.
text
Boston
Houghton Mifflin Company
Routledge
1997
3rd edition.
monographic
xxi, 842 p. : ill. ; 30 cm.
Sally Dibb.
Includes Index.
Includes bibliographical references.
Marketing
Concepts +strategies
HF5415 DIB
0395790050(pbk )
20230123134415.0