TY  - BOOK
AU  - Murray,John A.
AU  - O'Driscoll, Aidan.
TI  - Managing marketing: concepts and Irish cases 
SN  - 0717119521 (pbk. )
PY  - 1993///
CY  - Dublin
PB  - Gill & Macmillan, 
KW  - Marketing
KW  - Marketing decisions
KW  - Role of marketing
N1  - Includes index; Includes bibliographical references.
ER  -