Murray, John A. <br/><br/>
Managing marketing :  concepts and Irish cases / 
John A. Murray & Aidan O'Driscoll 
 - Dublin :  Gill & Macmillan,   1993 
 - xi, 496 p. :  ill. ;24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.   
<br/><br/><label>ISBN: </label>0717119521 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Role of marketing--Marketing decisions