TY  - BOOK
AU  - Jefkins, Frank
AU  - Yadin, David.
TI  - Advertising
SN  - 0273634356 (pbk)
PY  - 2000///
CY  - Harlow
PB  - Pearson Education
KW  - Advertising
N1  - Includes index; Includes bibliographical references
ER  -