Jefkins, Frank <br/><br/>
Advertising/ 
Frank Jefkins,revised and edited by Daniel Yadin. 
 - 4th ed. 
 - Harlow :  Pearson Education,  2000. 
 - xxi, 394 p.   ill.   23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0273634356 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.