TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Introduction to advertising & promotion: an integrated marketing communications perspective 
SN  - 0256105162 (hbk.)
PY  - 1993///
CY  - Homewood, IL
PB  - Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes indexes; Includes bibliographical references
ER  -