Belch, George E. <br/><br/>
Introduction to advertising & promotion :  an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch. 
 - 2nd ed. 
 - Homewood, IL :  Irwin,  1993. 
 - xxxii, 836p. :  ill. (some col.) ;  29 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256105162 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.