Vivian, John <br/><br/>
The media of mass communication/ 
John Vivian. 
 - 5th ed. 
 - Boston :  Allyn and Bacon,  1999 
 - xvii, 524 p. :  col. ill. ;  26 cm. 
<br/><br/> Includes bibliographical references.  Includes index. 
<br/><br/><label>ISBN: </label>0205307671 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media