O'Connor, John <br/><br/>
Electronic marketing :  theory and practice for the twenty-first century 

 - Harlow :  Pearson Edducation,  2004 
 - xii, 440 p.:  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references   
<br/><br/><label>ISBN: </label>0273684760 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic marketing.